Mori ( forest ) girl / 森ガール fashion shopping sites.

This style has been very popular in Japan for a long time, and recently getting a lot of supporters in the West too! In Japan the natural world is highly respected, so there's not so much stigma of being a 'girl of the forest'.

I think the appeal is a soft purity, and a look of intelligence :)

Japanese shops shipping abroad

Favorite One - In my opinion, the best place to go for Mori style. Affordable, natural and lovely.

Onepi-c - lots of unique pieces, very good shop.

Ahaaha - simple, natural.


Japanese shops (require shopping service)

Lowry's Farm - Popular natural style brand.

Olive des Olive - Mid price cute Japanese brand.


Chinese shops (require shopping service)

Dear Li on Taobao - very sweet Chinese shop selling clothes and accessories.

Forest Girl Fans on Taobao - Taobao shop-  I use this shop a lot, review coming soon!

If you need a shopping service for Taobao, I recommend Yoybuy, you can use my affiliate link to support my blog while shopping. Click the yoybuy icon to the right!

Western shops

Muji - Actually a Japanese store but has shops worldwide. Good source of cotton basics and lovely layering pieces.

Cath Kidston - UK brand popular with Japanese Mori girls. Also has US and EU sites.

Accessorize - UK brand selling lots of vintage style and lovely lace accessories. Has branches all over the world, including Harajuku, but I think it's cheaper to buy direct from the UK shop perhaps?

Your local shops

This is probably obvious, but there are many good things to be found at local thrift shops! Mori is all about layering and texture, so while a piece may look very boring by itself, once layered it could work well :)

Shibuhara 渋原

I'm really starting to get into Shibuhara. I love Amekaji, but I think I'm not skinny or outgoing enough to pull off a lot of the looks, so it's not suitable for my everyday look. Shibuhara is close to my heart because it's CUTE.

By definition Shibuhara isn't strictly a Gal style, since its very name means it's a mix of Shibuya (Gal, ) and Harajuku ( Kajikawaii, fairy-kei, etc) styles. So I think of it as Gal diluted with cute.

Egg often has some cute Shibuhara exposure but the bible has to be Popsister. Here are a few images I found in Popsister 2010 issues. High quality scans were found on VVshu.com. Click for full size:

The staples of this style are cartoon printed (Mickey and Snoopy) and big slogan tees, colourful plastic-frame glasses, distressed denim, knee socks, black tights with colourful shoes, uggs,hi-tops, cute scrunchies, oversize hoodies, baseball caps and geeky bags. lots of cute pastel colours and prints. Hair and make up needs to be big and beautiful to avoid looking too casual.

Key Gal brands are Candy Stripper, Wakatsuki Chinatsu, Sby, Tralala and JSG. some non-Gal brands which fit this style are Pink Latte, Milkfed and Lowry's Farm.

My Shibuhara wishlist! Click to enlarge:

Here's a recent outfit of mine. Mark drew a Clefairy on the hoodie for me and the 'uggs' are synthetic.

Mark's doing his Amekaji look :)

And on a very cold day! Knit dress is Primark and boots are from a certain cheap Chinese webshop.

I'm looking forward to exploring this style more ^^